COMPANY JOURNEY

The Journey to Preppr’s Launch—And What’s Next

From a late-night idea to a full-scale launch, Preppr is redefining preparedness with innovation, speed, and impact. And we’re just getting started.

Written by

Justin Snair

This launch didn’t happen overnight..

The journey so far:

September 2023:

Megan and I talked about going all in on projects that excited us. I picked Preppr.

October 2023:

Preppr started as an idea after a sleepless night and a call to Daniel.

March 2024:

We launched our first prototype at the Prep Summit. The response validated our vision and set the stage for what was next.

December 2024 - January 2025:

None of this would have been possible without Megan Snair, who has held down her own work, the house and kids while I’ve taken 20+ trips in the past 12 months.

And now, almost one year after launching our prototype at the Prep Summit, we’re back—with a fully launched product ready to make a difference.

But let’s be clear—this isn’t the finish line.

It’s the starting line.

What’s next?

  • Team and consultant accounts.

  • Swarm intelligent exercise design.

  • Capabilities and capacity mapping.

  • Digital exercises, visualizations, and analytics reports.

We’ve got the attention of investors, industry leaders, and both established and emerging competitors (try to keep up 🤘 )

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INDUSTRY THOUGHT

Dear Status Quo

By

Justin Snair

The way we’ve always done preparedness is breaking down—and fast. With $218 billion in U.S. disaster losses in 2024 alone and pressure mounting from every direction, it’s clear that the status quo can’t keep up. This piece is a direct message to the outdated systems, legacy tools, and expensive processes still dominating the field—and a call for something better. Preppr is built for the people actually doing the work. Not to modernize the binder, but to replace it entirely.

INDUSTRY THOUGHT

Dear Status Quo

By

Justin Snair

The way we’ve always done preparedness is breaking down—and fast. With $218 billion in U.S. disaster losses in 2024 alone and pressure mounting from every direction, it’s clear that the status quo can’t keep up. This piece is a direct message to the outdated systems, legacy tools, and expensive processes still dominating the field—and a call for something better. Preppr is built for the people actually doing the work. Not to modernize the binder, but to replace it entirely.

INDUSTRY THOUGHT

Dear Status Quo

By

Justin Snair

The way we’ve always done preparedness is breaking down—and fast. With $218 billion in U.S. disaster losses in 2024 alone and pressure mounting from every direction, it’s clear that the status quo can’t keep up. This piece is a direct message to the outdated systems, legacy tools, and expensive processes still dominating the field—and a call for something better. Preppr is built for the people actually doing the work. Not to modernize the binder, but to replace it entirely.

INDUSTRY THOUGHT

What My 9-Year-Old's Game Taught Me About the Future of AI Enabled Disaster Preparedness

By

Justin Snair

I've spent years in emergency management, working with complex tabletop exercises (TTXs) designed to test response capabilities and identify gaps in emergency plans. I've seen exercises that took months to design and required teams of subject matter experts to execute. So imagine my surprise when my 9-year-old son created a TTX in just 20 minutes. Using Preppr.ai, our AI-powered emergency planning platform, he designed a tabletop exercise based on something he understood well: Monopoly. The familiar board game became his framework for exploring how communities respond when resources are limited and decisions have consequences.

INDUSTRY THOUGHT

What My 9-Year-Old's Game Taught Me About the Future of AI Enabled Disaster Preparedness

By

Justin Snair

I've spent years in emergency management, working with complex tabletop exercises (TTXs) designed to test response capabilities and identify gaps in emergency plans. I've seen exercises that took months to design and required teams of subject matter experts to execute. So imagine my surprise when my 9-year-old son created a TTX in just 20 minutes. Using Preppr.ai, our AI-powered emergency planning platform, he designed a tabletop exercise based on something he understood well: Monopoly. The familiar board game became his framework for exploring how communities respond when resources are limited and decisions have consequences.

INDUSTRY THOUGHT

What My 9-Year-Old's Game Taught Me About the Future of AI Enabled Disaster Preparedness

By

Justin Snair

I've spent years in emergency management, working with complex tabletop exercises (TTXs) designed to test response capabilities and identify gaps in emergency plans. I've seen exercises that took months to design and required teams of subject matter experts to execute. So imagine my surprise when my 9-year-old son created a TTX in just 20 minutes. Using Preppr.ai, our AI-powered emergency planning platform, he designed a tabletop exercise based on something he understood well: Monopoly. The familiar board game became his framework for exploring how communities respond when resources are limited and decisions have consequences.

INDUSTRY THOUGHT

Trump’s Incoming Disaster Relief Order: How AI Can Strengthen Disaster Preparedness

By

Justin Snair

Trump’s disaster relief order reduces FEMA’s role, forcing local agencies to do more with less. AI-powered solutions offer a cost-effective way to maintain disaster preparedness.

INDUSTRY THOUGHT

Trump’s Incoming Disaster Relief Order: How AI Can Strengthen Disaster Preparedness

By

Justin Snair

Trump’s disaster relief order reduces FEMA’s role, forcing local agencies to do more with less. AI-powered solutions offer a cost-effective way to maintain disaster preparedness.

INDUSTRY THOUGHT

Trump’s Incoming Disaster Relief Order: How AI Can Strengthen Disaster Preparedness

By

Justin Snair

Trump’s disaster relief order reduces FEMA’s role, forcing local agencies to do more with less. AI-powered solutions offer a cost-effective way to maintain disaster preparedness.

Take control of your
disaster preparedness.

Disaster preparedness isn’t working as well it should —and we need it to evolve. Preppr is tackling this, starting with how we design and conduct disaster exercises.

© 2025 Preparedness Innovations, Inc. All rights reserved.

Take control of your
disaster preparedness.

Disaster preparedness isn’t working as well it should —and we need it to evolve. Preppr is tackling this, starting with how we design and conduct disaster exercises.

© 2025 Preparedness Innovations, Inc. All rights reserved.

Take control of your
disaster preparedness.

Disaster preparedness isn’t working as well it should —and we need it to evolve. Preppr is tackling this, starting with how we design and conduct disaster exercises.

© 2025 Preparedness Innovations, Inc. All rights reserved.